your business should underwrite WVUD
support of noncommercial public radio is vital to maintaining the
quality of programming and services you and other listeners in and
around Newark have come to expect from WVUD.
can underwriting benefit your business?
While "underwriting" is not "advertising,"
it can provide your firm with some of the same benefits plus some
that commercial advertising can't offer.
indicates that public radio is an excellent public relations tool.
Listeners have a positive image of companies that support community
radio and report their purchasing decisions are positively influenced
by such support.
Reach a select audience
WVUD's listeners are a diversified group of people who share many
common interests and life-styles. WVUD provides programs for groups
ranging from kids to senior citizens and targets audiences, including
ethnic minorities, that are ignored by commercial broadcasters.
Senior citizens have above-average disposable incomes. They support
businesses that support them. Kids and college students are still
establishing their purchasing patterns. Ethnic minorities respond
to culturally sensitive programming. University of Delaware students
and alumni respond to firms that support their university. WVUD
can help you reach all of these audiences.
Demonstrate your community concern
Your support of WVUD shows you're interested in contributing to
the quality of life in Newark and surrounding communities. It also
demonstrates that you support the training of University of Delaware
students who will be among the nation's future broadcasters.
Expand awareness of your name and presence
Awareness of your business is expanded each time you are mentioned
Enhance your corporate image
Your image is enhanced by your association with noncommercial community
radio and the University of Delaware.
Receive tax benefits
WVUD is part of the University of Delaware. WVUD is a nonprofit,
noncommercial radio station. Your underwriting support is tax deductible.
Consult your tax preparer.
Increase your opportunities for advertising.
Advertise your association with WVUD, The Voice of the University
of Delaware, in other media (newspapers, etc.; our logo is available).
Advertising that your business is the sponsor of a popular program
on WVUD is an excellent way to increase the public's awareness of
your firm. It is a strong statement about your company's contribution
to the community's well being.