The Voice of the University of Delaware Mission Statement
WVUD, the Voice of the University of Delaware, is a noncommercial
public radio station. We have a triple mission: (1) Serve the University
of Delaware with high-quality programming that is both entertaining
and educational. (2) Serve Newark, our city of license, with information
that citizens need in their daily lives and that stimulates positive
interaction between the university and the surrounding community.
(3) Train University of Delaware students and interested community
members in the field of broadcasting.
WVUD reaches a broad audience in the Wilmington metro area ranging
from children to senior citizens. WVUD's 12+ metro cume is 14,900
and the average quarter hour (AQH) is 500 (Arbitron, Fall 1996).
Due to Arbitron methodology, WVUD's audience is under-counted. University
of Delaware residence hall students (7,800) are considered nonpermanent
residents and therefore not counted. In addition, WVUD is carried
on the University of Delaware cable system. The station is used
as audio on
UDTV 48, the university's official channel and on SLTV 49, the
university's student channel, when programs are not being aired.
The University of Delaware cable system has a potential audience
of 20,000, who access the system via 3,200 cable connections in
WVUD's campus and community audience is loyal, active and responsive.
The good will directed toward the station can benefit your business.
Depending upon terrain, WVUD has a primary coverage area of northern New Castle County, but reaches into a 'Quad-State' area (DE, NJ, MD, and PA) from its point of
origin in Newark, DE (see coverage
map). We are also heard worldwide on the internet at wvud.org.
WVUD is a block formatted station (see schedule) providing music
and information unavailable on commercial radio. We are Delaware's
only source for Classical, Jazz and Folk music and the only source
of programming for several ethnic minority groups. University of
Delaware students and alumni respond to WVUD's schedule of sports